Cookie Policy
Last updated: 30 July 2026
This policy is paired with the cookie banner you see on first visit — nothing in the "Analytics" or "Marketing/affiliate" categories below loads before you accept that category.
What cookies are
Small files stored on your device when you visit a website, used to remember information about your visit or your preferences.
Strictly necessary (always on, no consent needed)
Required for the site to function and can't be switched off. Examples: remembering your chosen market/language, remembering your cookie consent choice itself.
| Cookie | Purpose | Duration |
|---|---|---|
cc_cookie | Remembers your cookie preferences | 1 year |
Analytics (requires your consent)
We use Google Analytics to understand traffic patterns — which pages get visited, how long people stay, approximate location and device type. Data may be processed by Google outside the EU/EEA under Google's Standard Contractual Clauses.
| Cookie | Purpose | Duration |
|---|---|---|
_ga | Distinguishes unique visitors | 2 years |
_ga_* | Persists session state | 2 years |
Marketing / affiliate (requires your consent)
When you click a link to a retailer, the affiliate network handling that link may set a cookie to record that the visit came from PedalBase, so we can earn a commission if you make a purchase. This does not affect the price you pay.
| Cookie | Purpose | Duration |
|---|---|---|
| Set by affiliate network | Attributes a purchase to a referral from PedalBase | Typically 30 days, varies by network/retailer |
Your choices
When you first visit, you'll see a banner with three options: Accept all, Reject non-essential, and Manage preferences (choose analytics and/or marketing individually). You can change your choice at any time via the Cookie settings link in the footer.
Rejecting analytics or marketing cookies does not affect your ability to browse and compare bikes on the site — only affiliate commission attribution and our own traffic insight are affected.
More information
See our Privacy Policy for how we handle data more broadly, and Google's own policy for how Google Analytics processes data.